Brand Philosophy

UNITEK fully understands that the people’s mind is always complex and keeps changing. People want something familiar yet they want something new. They want to play safely but they also want to push their limits. Everyone is dealing with these desires and ambitions every day and these make us human. That’s why UNITEK aspires to be human-friendly, and creates useful and mindful technology that directly meet people’s complex needs, to lets people be people.

Our Mission and Promise

We develop human-friendly products to help everyone be their best since 2006, cover more than 30 countries around the world. This goes deeper than simple convenience, or chasing the latest trendy lifestyles, or ticking boxes.Human-friendly means being user-friendly, eco-friendly, partner-friendly… friendly in our relationships, our products. We try our best to build products to cover the many dimensions of human experience, and we strive to make the world more friendly each day.

Our 6 promises of a human-friendly approach :


Accessible

We make products that are easy to use and dependable for everyone.


Helpful

We meet people’s needs and encourage them to make the most of our products.


Human

Our accessories are designed to fit naturally into people’s lives.


Innovative

We develop our products with unconventional thinking and new perspectives to let our customer do more in this rapidly changing world.


Mindful

We’re working towards minimizing our environmental impact and focus on making meaningful products rather than add clutter.


Friendly

We build and take care of the meaningful relationships with our partners and customers.